A few years back, it was predicted that video marketing would surpass text-based marketing as the preferred method of driving traffic and product awareness. It is now a proven fact that video marketing continues to rise every day. Right now, YouTube is the second leading search engine on the Internet.
If you plan to engage your clients in 2017 and beyond, you need to consider video marketing as one of the major content strategies in your marketing plan. These are the reasons why.
- Video marketing attracts stronger consumer attention
Videos are known to capture the attention of their target audience more than any other form of marketing. Given that average visitors have an attention span of eight seconds on the web, videos help prolong the interest and capture the attention so that the brand message is delivered.
- High engagement
Visual content is the key to great audience engagement. It has been proven that audiences are ten times likely to be engaged by video than articles on the internet. Videos get the audience talking, sharing and making decisions depending on the message delivered by the video.
- Video increases the conversion rates and sales volumes
Adding a video for a selected product on its landing page can increase the conversion rates by up to 60 percent regardless of the type of product that you could be marketing. Due to the ability to explain the facts and uses of the product in question, video can lead to increase in sales volumes. A well-crafted video answers most of the questions that may make the prospects hesitate to buy.
- Search engines love videos
Adding videos is one way to improve your ranking in search engines. When you optimize videos on YouTube for SEO, you are twenty times likely to appear on the first page of Google search results for the particular keyword. Google now owns YouTube. Thus, embedding YouTube videos on your site increases your visibility on SERP.
- Videos appeal to mobile users too
A large number of the people who watch videos do it on the mobile phone. YouTube mobile video consumption increases by a 100 percent each year. Between 2012 and 2014, there was an increase in mobile video views by 400 percent. This number keeps getting bigger with each passing day.
Start creating engaging videos for your business.